Course Title: ReLaunch Your Advertising
Course Description: This Self-Study Course explains how to develop an effective advertising message and build a sustained campaign to reach a diverse or scattered audience. You'll learn simple, reliable and proven techniques to make a big impact with a limited budget.
Includes: Cheat Sheet, Reference Manual & Tactical Checklist
What You'll Learn:
1) When you should advertise.
2) How to fan the fire you've started with other marketing.
3) How to craft your advertising plan.
4) How to manage media sales reps to your advantage.
5) How to set realistic expectations.
6) How long you should advertise.
7) How to build a memorable campaign personality.
8) How to maximize the effectiveness of your ads.
Who It's For: This course is designed for people who need to reach and penetrate a larger or diverse audience that cannot be easily reached through more direct or personal means.
Presented By: Gil Gerretsen